Wilco Counseling

Sports psychology · Franklin & Nashville, TN

The game inside the game.

Mental performance coaching and counseling for Middle Tennessee athletes, from youth travel ball to the pros. Joe trains the inner game: confidence, focus, identity and how you respond under pressure. These are the mental tools most athletes are never taught.

20+ yearsClinical and performance work
NFL · NCAAPro and college athletes
27 programsNFL and NCAA teams represented
Every levelPro, college, high school, youth

Who Joe has worked with

From Little League to Sunday.

NFL

LA RamsDallas CowboysMinnesota VikingsDetroit Lions

NCAA

HarvardUSCUCLAStanfordNotre DameMichiganAlabamaNorthwesternCalUtahOklahoma StateBYUOral RobertsGeorgia StateUC DavisLouisiana-MonroeCal BaptistChapmanConcordia IrvineBiolaVanguardWestmontPoint Loma

Club and pro

Mayhem CrossFitSlammers FCSoCal BluesBatbustersPateadores SC

Youth

Laguna Niguel Little LeagueLaguna Niguel Softball

Agency

Athletes First

Speaking and workshops

UniversitiesHigh schoolsClub soccer teamsTravel baseball teamsLittle LeagueNickelodeon

Organization names represent groups whose individual athletes, staff or members have engaged Joe in private mental performance work. No endorsement, partnership or sponsorship by the listed organizations is implied.

What coaches and leaders say

Trusted where the pressure is highest.

[Joe's] performance mindset coaching has been huge for our championship teams. They are able to focus under pressure and not let the game get inside their head.

Mike Gonzales2017 National High School Baseball Coach of the Year

[Joe] helped our NFL and NCAA athletes and coaches overcome mental hurdles and gain a winning edge.

David DunnCo-Founder, Athletes First Sports Agency

The inner game

What we train.

Confidence

Confidence that survives a bad game

Built on preparation and process, not on whether the last at-bat went well.

Focus

Locked in when it counts

Pre-game and in-game routines that keep attention on the next play, not the scoreboard or the stands.

Pressure

Nerves into fuel

Body and breath skills that work in a batter's box, on a free-throw line or at the top of a lift.

Bounce back

The 3-second reset

A fast, repeatable way to let go of a mistake and get back to the next rep. Not harder. Again.

Identity

More than the jersey

When self-worth rides on the stat line, every mistake feels huge. Separating the two frees athletes to compete.

Recovery

Slumps, injuries and burnout

Getting through the hard seasons, returning to play and remembering why you loved the game.

Why Joe

Coach, professor and licensed therapist.

Lived it

Former college athlete

Joe played in college and coached baseball at one of the top high school programs in the nation. He knows locker rooms, coaches and the pressure of being watched.

Academic depth

10 years as a psychology professor

Grounded in mental performance science, and taught in a way athletes actually remember.

Clinical range

Licensed therapist

Most mental performance coaches stop at the surface. When a slump is really anxiety, depression or stress at home, Joe can go there too.

Proven method

The Reset Method

A practical framework built from more than a decade of in-the-room work with athletes at every level.

Process

Process beats outcome

Athletes learn to grade the rep, the breath and the response, not just the score.

Parents

Parents matter

Specific guidance for the car ride home, the bleachers and the dinner table, especially for athletes under 18.

Every level. Every sport.

The inner game is the same whether the scoreboard reads points, time, weight or par.

Levels

ProfessionalCollege / NCAAHigh schoolYouth eliteRecreational + adult

Sports

Baseball / softballBasketballSoccerFootballVolleyballTrack + cross countryGolf + tennisCombat sportsEnduranceOlympic sportsCrossFitMarathon runners

How to work with Joe

Three ways in.

1-on-1 mindset sessions

Weekly or every-other-week sessions by video, 45 to 50 minutes, with unlimited texting between sessions for game-day moments.

Book a free call

APX Athlete program

A 6-week mental performance program with daily audio, a playbook and a practice routine, self-guided or with Joe as your coach.

See APX Athlete

Teams and workshops

Pre-season, in-season and post-season talks for teams, schools, clubs, churches and parent groups across Middle Tennessee.

Ask about your team

Questions from athletes and sports parents

Does my athlete have to be struggling to work with you?

No. Many athletes come to sharpen focus and confidence before a big season, a showcase or the recruiting process.

Which sports do you work with?

All of them. Joe has worked with football, baseball, softball, basketball, soccer, volleyball, golf, tennis, swimming, CrossFit and more. The mental skills transfer across sports.

Do you work with teams?

Yes. Joe offers pre-season, in-season and post-season talks and workshops for teams, schools, clubs and parent groups. Ask about your team on a free call.

Ready to train the game inside the game?